Privacy supplement — Google Ads measurement
Supplement v1.3 to Privacy Policy 1.6. Effective: when this supplement is published.
This supplement explains optional Google Ads measurement on the public website. Read it together with Privacy Policy 1.6, which remains the version linked to the Trial request form. This supplement does not change the form’s acceptance or the other rules and rights described in that policy.
Purpose and choice
Before a choice and after rejection, the Google Ads tag loads with consent denied for advertising storage, advertising user data, personalization, and Analytics. It may send consent signals and cookieless measurements to Google. The connection transmits IP address and technical data; signals may include time, the sanitized public page route, and the previous page origin. These data are not necessarily anonymous. Advertising cookies are allowed only after Allow measurement. Rejection and withdrawal retain cookieless signals but prevent new conversion events through this flow. Form contents are not sent to Google.
Data and recipient
After permission, Google Ads may receive the public page route, allowed ad click identifiers when present, the previous page’s origin, IP address, browser or device technical data, time, and a record that the form was successfully submitted. The connection may also transmit ordinary request data.
This measurement does not send the contents entered in the form, such as a name, email address, phone number, tax identifier, or free text, to Google. Google Ads is the recipient of the data described in this supplement. Privacy Policy 1.6 continues to describe the other data in the form.
Cookies, storage, and duration
Google may use advertising cookies and local storage for measurement. This may include cookies with the gcl prefix, such as _gcl_aw. Whether these identifiers are present and how long they last vary with the browser, configuration, and Google’s practices; this site does not set or control their duration.
Your consent choice stays in this browser until changed or this site’s data is cleared. If the browser does not allow this storage, the choice lasts only while the current page remains open. You can withdraw permission in Cookie preferences in the footer. Withdrawal prevents new conversion events through this flow and disables advertising storage; cookieless signals may continue but does not erase data already sent to Google.
Privacy and references
For information about data-subject rights and how to exercise them, see Privacy Policy 1.6. Further information is available from these official sources: